One on the biggest reasons for success of any business is the client loyalty and trust that it holds. Good and loyal customers are the secret to prosperity and success of most businesses. For a business to develop loyalty and trust among its clients, it will have to be truthful to the customer and responsive to their needs. It is important to handle each customer as an individual and not as another money machine.
The trust of a customer develops if the customer realizes that the business is honest. Shallow trusts that are only valid till money transactions are made are not worthy relationships and do not lead to the development of trust and loyalty between the customer and the client. Customers should get chances to build a relationship with the brand for which the company has to aggressively plan. Most companies have managed to gain this universal anti trust associated with money accepting businesses. This has caused the destruction of trust and loyalty in their relationships. A research carried out I 2005 by Edelman Trust barometer reported that more than 80% of people stop buying from their trusted brands after a single case of trustworthiness pops up. These 80% of people spread the same distrust to their relatives and friends. Over 35% of people who lose trust in their businesses will propagate the same online on social networks.
A firm belief is necessary in the reliability and integrity of another business so that the customer develops trust in the brand. If you want a highly successful example of this then you can look at Apple which is a perfect example of undying customer trust and loyalty. The trust in their products has pushed the brand to the highest position among electronics manufacturers. You need to invest a considerable amount of effort and money in client relationships.